Candy Crush The God of Gaming Psychology
It's one of the most successful facebook and mobile games of all the digital history. It has one of the biggest number of addicted users in the mobile game industry. It's King's brightest product ever !
But wait how Candy Crush has achieved all those enormous successes ?
These are the answers :
Take it for free, pay us later!
To combine between the free download and the in-game purchases is the most successful and proven way to get an even higher volume of your game installations. That what King, the digital entertainement startup based in UK and Candy Crush's developer has done. Results? Candy Crush has been played more than 151 billion times and has been the one and only mobile game that was nominated the number one in both App Store and Google Play.
Simplicity is King !
If you want your game to spread like a virus, as Candy Crush did, you need to make it as simple as possible, why? because if your game is simple, your users will spend more time on it, jumping from level to level, and from experience to experience. I don't mean by simplicity that your game need to be a facile one, but your game play should be so, yes you have to work on your user experience!
I'm frustrated, I'm addicted !
To keep your users loyal to your game, you need to put some pychology in the mix. How? Frustration is the answer! Yes you must frustrate your user (But don't be so much harmful). Your game must have a challenging levels, multiple conditions for winning and extra things to buy. Your game must be more and more difficult, so the user feels that your game is in progress, and that he need some money to keep winning and overcoming the challenges and obstacles that you make in his way.
Candy Crush has more than 350 levels, limited number of lives, and a limited number of moves, that has a psychological effect on the "Crusher", who will purchase in-game boosters to keep playing and winning!